Middle East
Professional Products Division
Professional Product Division at a glance
L’Oréal Professionnel Paris is L’Oréal group’s historical brand, at the service of hairdressers. Its founder Eugène Schueller famously invented the first-ever harmless hair dye.
For over a century, the history of L'Oréal Professionnel Paris has been marked by breakthrough innovations. In 1909, we created the first harmless hair dye and eleven years ago, Inoa, the first oil-powered, ammonia free, odorless permanent hair color.
Some of our bestsellers products are Aminexyl, Mythic Oil and Serioxyl Denser Hair Serum.
Founded in 1980 by the American husband and wife team, Arnie and Sydell Miller, Matrix is committed to the development of the salon professional, offering a wide range of hair care, hair color, and styling products.
Some of Matrix products are the Biolage range, Opti Family and Wonder Series Hair Color.
Some of L'Oréal Paris bestsellers products are, Color Riche lipstick, Revitalift Skincare, Elseve Haircare and Men Expert Hydra Energetic skincare for men.
Since 1964, Kérastase advanced research has challenged convention: in a world in which hair routine was purely about hygiene, Kérastase invented care for hair.
Constantly pioneering in the art of care, Kérastase invented the 1st care shampoo, the 1st care for scalp, the 1st care mask and the 1st care serum.
Kérastase has, and will always, pioneer the future for hair care and empower the beauty of all.