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L'Oréal Groupe's socio-economic impact in Indonesia
L'Oréal in Indonesia, A Committed Growth Partner
for 45 Years and Beyond
For 45 years, L'Oréal Indonesia has been a trusted partner in inclusive national development, not only growing our brands but contributing to the vision of Golden Indonesia 2045 through economic inclusion, sustainability, and talent development. Since its establishment, it has built a strong presence, distributing 22 diverse brands that cater to the needs of million consumers nationwide.
Learn more about how we are creating the beauty that moves Indonesia here.
A Net Exporter Through a Localized Value Chain
L'Oréal's Yasulor Factory, one of L'Oréal's largest worldwide, underscores our enduring commitment to Indonesia. This facility drives economic growth by exporting 60% of its 100% halal-compliant production to 20 countries and creating employment with a total economic footprint of 5,905 jobs. The facility is also Indonesia's first LEED-certified factory and the first to use green energy supplied by PLN, a state-owned company,
Scaling Economic Impact Across Sectors
In 2023, Asteres analysed our socio-economic impact in Indonesia. Our operations create a significant ripple effect, supporting jobs across various sectors. The study confirmed that in total, 26,884 jobs, including 2,840 direct ones, are supported across L'Oréal entire value chain in Indonesia.
L'Oréal products are readily accessible to a diverse range of Indonesian consumers through 120,000+ retail outlets, e-commerce sites, salon, clinic & pharmacy partners, with almost 70% being MSMEs.
1=27.8
One L'Oréal job in Indonesia generates 27.8 jobs through the value chain in the wider economy
26,884
total jobs supported across L'Oréal's value chain in Indonesia
52%
of leadership roles held by women
100%
renewable energy at all sites &
no waste to landfill
60%
of our products manufactured in Indonesia are exported to 22 countries
~1M
Indonesians have benefited from corporate and brand causes initiatives
Our purpose-driven empowerment for Indonesian communities
Nearly 1 million Indonesians have benefited through a wide range of corporate and brand cause initiatives. We recognized the power of our brands to address societal challenges. By supporting local NGOs, we are committed to having a tangible impact.
For example, through L'Oréal Paris' Stand Up against street harassment and YSL Beauty's Abuse is Not Love campaigns focus on supporting efforts to tackle violence against women and girls.; and through Maybelline Brave Together and L'Oréal Professionnel Head Up, we focus our efforts in educating and campaigning the importance of mental health for young generations and professional hairdressers.
Beyond our brand causes, since 2014, L'Oréal's Beauty For a Better Life program has been empowering Indonesian women from socioeconomically disadvantaged backgrounds, providing opportunities for a better life through beauty. This program offers free, intensive, and certified training in hairdressing and makeup, and has helped 6,424 Indonesian women to have a better livelihood and become more economically independent. 88% of program graduates have successfully built careers in hairdressing and makeup, working in salons, opening their own businesses, or becoming freelance makeup artists.