Middle East
Maison Margiela is a French fashion house, founded in Paris in 1988 by Belgian designer Martin Margiela. The House showcases fashion as an art of meaning rather than a cult of personality. It offers a daring, ambiguous and genderless creative labor with a cerebral approach to deconstructing, reinventing and redefining men’s and womenswear silhouettes.
Maison Margiela’s first fragrance, Replica, in partnership with L’Oréal was introduced in 2009 and remains an iconic best seller today, capturing memories that we all share, inspired from the ‘Replica’ collection of upcycled clothing and accessories by the Maison Margiela fashion house in 1994.
Each REPLICA fragrance 'replicates' the scents of universally uplifting moments, awakening the unforgettable emotions of cherished own personal histories. Familiar memories are captured in each Replica bottle, which are meticulously named - such as Lazy Sunday Morning and Beach Walk - transporting us to the realms of our collective memory.
Sandrine Groslier
Global President Luxe Fragrance Brands
Maison Margiela is a unique and exceptional House that has always challenged and transformed the world of fashion.
It is the epitome of the ‘Quiet Luxury’ that consumers are looking for today in fashion, in beauty and at home.Authentic, refined, minimal, holistic, genderless with a strong sense of craftmanship, Maison Margiela fragrances have the power to capture and magnify the everyday. That’s what makes REPLICA universal.
Sandrine Groslier
Global President Luxe Fragrance Brands
President Manifesto & Vision
Maison Margiela is a unique and exceptional House that has always challenged and transformed the world of fashion.
It is the epitome of the ‘Quiet Luxury’ that consumers are looking for today in fashion, in beauty and at home.Authentic, refined, minimal, holistic, genderless with a strong sense of craftmanship, Maison Margiela fragrances have the power to capture and magnify the everyday. That’s what makes REPLICA universal.
2012
Launch of the iconic REPLICA "Memories" collection (Eaux de Toilette), which translates the concept of fashion into fragrance by capturing memories.
2020
Expansion of the REPLICA universe with the launch of candles, diffusers, and the Bath & Body collection.
2025
The exploration of imagination continues with the launches of Ideal One and Celestial Whisper in the "Fantasies" collection.
Make the memories last longer
Since 2022, we've introduced REPLICA refill sets for our four best selling fragrances. This innovative system allows you to easily replenish your 30ml REPLICA bottle more than three times, extending its life and reducing the need for new packaging.