Middle East
YUE-SAI beauty is beyond a pure cosmetic brand , it represents a dream that empowered generations of Chinese women to recognize and celebrate their own beauty. As a Pioneer, YUE-SAI helped give birth to modern Chinese beauty, an identity defined by confidence, self-belief, and deep cultural pride.
YUE-SAI Beauty recognizes that Chinese skin and coloring are fundamentally different from Western skin, and creating the first beauty brand designed specifically for Chinese people , combining the wisdom of Chinese herbal formulas with the best Western ingredients and innovations to produce truly outstanding products for them.
In 2004, the brand reached a historic milestone: acquired by the L’Oréal Group, Yue-Sai Kan’s unique vision was united with the strength of the world’s undisputed beauty leader.
Powered by L’Oréal’s scientific expertise, the iconic legacy of Yue-Sai Kan is being reimagined for a new century, blending timeless Eastern wisdom with cutting-edge global technology.
By integrating traditional ingredients like Ginseng, White Peony, with L’Oréal’s most effective ingredients combo, tailor-made texture and sensorial powered by advanced research, the brand is crafting a fresh, modern identity for global audiences. The brand features now the YUE-SAI UV Gel, Golden Rejuvenating Franchise, White Peony Brightening Franchise and Violet Reviving Franchise.
Yuesai
Founder of YUE-SAI
YUE-SAI: A CHINESE ICON
When I arrived in China in 1992, I found a world without color—women dressed identically, wearing no makeup. Western products weren't designed for us, so I founded Yue-Sai not merely as a business, but as a cultural revolution: to prove that beauty means becoming your best self, not Western. By fusing Chinese herbal wisdom with Western technology, we pioneered beauty "By China, in China, for China."
Today, as Chinese brands earn global respect and women define beauty on their own terms, Yue-Sai empowers them through education and cultural heritage, transforming tradition into living confidence.
Yuesai
Founder of YUE-SAI
President Manifesto & Vision
YUE-SAI: A CHINESE ICON
When I arrived in China in 1992, I found a world without color—women dressed identically, wearing no makeup. Western products weren't designed for us, so I founded Yue-Sai not merely as a business, but as a cultural revolution: to prove that beauty means becoming your best self, not Western. By fusing Chinese herbal wisdom with Western technology, we pioneered beauty "By China, in China, for China."
Today, as Chinese brands earn global respect and women define beauty on their own terms, Yue-Sai empowers them through education and cultural heritage, transforming tradition into living confidence.
1990
YUE-SAI KAN obtained The No.001 cosmetics business license in Shenzhen.
2006
Focus on Luxury Skincare, featuring Ganoderma, Ginseng into each routine.
2025
Reactivation of YUE-SAI UV SUNCARE GEL with daily UV protection concept.
Timeless beauty meets modern science
1. The Ginseng Platform & Phytosome Delivery
We evolve Changbai Mountain Ginseng from simple extracts into molecular engineering. By pairing these potent natural properties with Ginseng Phytosome technology, we encase active molecules in a lipid-compatible "envelope," ensuring deep epidermal delivery where repair is needed most.
We fuse "Best-in-Class" synthetics with high-performance naturals:
- 21% Proxylane: A first-in-class dosage that stimulates GAGs to structurally re-densify the skin.
- Collagen Integration: Bio-mimetic collagen provides an immediate "scaffolding" effect while Proxylane triggers long-term internal production.
3. Sensorial Modernization
True efficacy requires the "Yue-Sai Signature." We offer C-Beauty trend-seekers medical-grade, multi-pathway anti-aging results. Each formula features a sophisticated herbal fragrance and bespoke textures specifically tailored for the skin of Chinese women.