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Our Socio-Economic Impact in Malaysia
L’Oréal Malaysia: Beauty Market Leader Since 1995
Present in Malaysia for 30 years, L’Oréal is the country’s number one beauty company. With a portfolio of 30 diverse brands, we reach 6.7 million consumers nationwide through innovative products and trusted expertise. Our leadership goes beyond market share — it reflects a strong economic footprint and a lasting impact on the Malaysian beauty ecosystem.
A Hub for Growth & Innovation
In the vibrant landscape of Malaysia’s beauty market, a RM 13.61 billion (EUR 2,79 billion) industry, digitally savvy young consumers reign supreme. Their passion for personalized skincare, K-beauty trends, and the ritual of self-care fuels the market's dynamic growth. Bolstered by the pervasive influence of social media and the convenience of e-commerce, both international giants and local independent brands flourish.
The future promises continued expansion, driven by the enduring strength of female purchasing power, the rise of male grooming, and an escalating demand for natural, organic, and multifunctional products, including cutting-edge beauty gadgets.
1=36.6
One L'Oréal job in Malaysia generates 36.6 jobs through the value chain in the Malaysian economy
21,690
Total jobs supported across L'Oréal's value chain in Malaysia
12,000
Hair stylists benefitted from Hair Access Training Programme
Powering the Malaysian Economy
In Malaysia, we employ 590 employees and house 2 global centres of excellence. Our local presence positively impacts various sectors, particularly supporting the distribution network of 47,508 retailers; 1,300 salons; 2,399 pharmacies, and 56 free standing stores. Through our value chain, we generate 21,609 indirect jobs.
Championing Social Impact & Inclusion
L’Oréal Malaysia’s influence extends beyond cosmetics, creating a ripple effect across numerous related industries. Our economic contributions are substantial, reflecting our economic leadership and impact. We are also deeply committed to create positive impact for the people and planet.
We upskill women from lower-income communities through Fondation L’Oréal's Beauty for a Better Life initiative, as well as bridge the gap for women scientists via the L’Oréal-UNESCO For Women in Science programme. L’Oréal Malaysia is also the first beauty company to join the Malaysian Recycling Alliance (MAREA).
Our People are our Pillars
At our workplace, we champion diversity and inclusion to ensure that every one thrives. Women make up 72% of our workforce, with 62% in senior leadership positions, and 50% in the country's management committee.
The data collected by L'Oréal is used in the Asterès Impact Model (MIA), which evaluates the total economic footprint generated by L'Oréal in Malaysia in 2023. The model utilizes data from the OECD 'input-output' tables. For 2023 expenditures, the model quantifies the total economic effects of L'Oréal over a year.