NEW YORK, NY, MAY 11, 2022 – L’Oréal today announced the appointment of Nathalie Gerschtein as President of Consumer Products Division (CPD) for the North America Zone, an expansion of her previous leadership role.
Gerschtein is responsible for accelerating growth, innovation and sustainable practices across North America’s mass market portfolio of brands and product categories from skin care and makeup to haircare and haircolor. In this role, Gerschtein oversees a portfolio of trusted and iconic brands such as L’Oréal Paris, Maybelline New York, Garnier, and NYX Professional Makeup, in addition to essie, Thayers Natural Remedies, Carol’s Daughter, and Softsheen-Carson.
Since being appointed President of CPD U.S. in March 2019, Gerschtein has spearheaded the acceleration of the CPD division within L’Oréal USA, driving continued sales momentum and market share gains. The success is attributed to the motivation of a world-class team, maximization of strategic innovations and significant progress made in both consumer and sales activation.
Gerschtein began her 20-year career with L’Oréal through the company’s management trainee program. Two decades later, she has led a variety of businesses within the L’Oréal Group across Europe, Asia, and North America. She has played a pivotal role in transforming the beauty industry, including her notable contributions at L’Oréal Thailand, first as Consumer Products Division general manager and then as Country Manager and CEO. Under her active leadership, L’Oréal Thailand became the organization’s strongest business in South Asia.
About L'Oréal USA
L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world’s leading beauty company. Through its management of over 35 iconic beauty brands, L’Oréal USA has generated more than $7 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L’Oréal USA’s commitment to growth is generated through sustainable innovation and driven by the company’s L’Oréal for the Future ambition which demonstrates sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.