Photos from the 5th Edition of the « Nuit de la Coiffure » held in France on June 14th 2018 through 2500 hair salons opening their doors to offer free hairstyles to 45000 women the same night all over the country.
On June 7th, the third worldwide Hair Fashion Night by L’Oréal Professionnel took place in 30 countries around the world. Hundreds of hairdressers and tens of thousands of women and men are expected in an emblematic location of each capital city and in the thousands of L’Oréal Professionnel salons participating.
Free professional hair styling for all
For the first time, women and men will be able to get a total hair look with one of the trendiest hairstyles of the season spotted by L’Oréal Professionnel as well as a trendy flash Hair Make-up thanks to the brand’s new ColorfulHair Flash Pro Hair Make-Up. Designed to wash out after one shampoo, Colorfulhair Flash has a palette of several visible and elegant shades – Purple Reign, Midnight Fuchsia, Gold Digger, Galaxy trip, Red Hot, Feeling Blue or Hello Holo – which will be unveiled in avant-première during the Night! The styling will be achieved with the 100% backstage–certified Tecni.Art range that is celebrating its 25th birthday in 2018. For the occasion, Tecni.Art has partnered with English artist Stuart Semple to create a limited edition by revamping its iconic products!
Experience and innovation at the core of the 2018 Edition
Before the styling & flash color session, women and men will have the chance to test live different looks on their own face and make up their mind thanks to the new version of L’Oréal Professionnel’s Style my Hair free mobile app with 3D hair color try-on. Based on artificial intelligence, this Augmented Reality makeover experience is a real game changer in the professional beauty industry and can be downloaded now for free.
“This year, the Hair Fashion Night will be even more special: women and men will be able to test new hair colours live in Augmented Reality on L’Oréal Professionnel’s 3D Style My Hair mobile app and also experience for free in avant-première our new ColorfulHair Flash Pro Make-up service. This promises to make the night even more exciting, fun and trendy!” says Marion BRUNET, L’Oréal Professionnel International General Manager.
Find out more about L’Oréal Professionnel’s Style My Hair 3D App.
More from this topic
Annual Report 2019
Helena Rubinstein, A Champion of the Beauty Industry
Founder of the eponymous company bought by L’Oréal in 1984, Helena Rubinstein defined her era with her desire to unite science and beauty, her understanding of women, and her distinct love of art. In 2020, part of her singular collection of African and Oceanic art will exhibited in Paris.
L’Oréal Paris Supports Movember In Advancing Research On Men’s Health
L’Oréal Paris is back for the third year in a row to partner with Movember, the leading charity in raising awareness—and funds—for men's health issues.