From May 8th to May 14th, a week of seven shows broadcast live from the legendary Martinez Beach, will host the most iconic brand ambassador’s actresses but also renowned personalities to honour and give voice to women from the cinema industry.
Accessible to all festivalgoers and the public on the Croisette, The Worth It Show by L’Oréal Paris is a public-facing moment that pays homage to cinema and beauty, both at the heart of the brand’s DNA.
Celebrating women’s empowerment
Through this unique public agora, L’Oréal Paris decided to open up a conversation about women’s empowerment. A powerful moment during the Cannes Film Festival to bring women’s voices to all and unveil the women behind the actresses, with their stories, their triumphs and the obstacles on the way to feeling worth it.
To take this first-of-its kind Cannes experience further, L’Oréal Paris opens the L’Oréal Paris Beauty Bar: a public pop-up store where the brand showcases its beauty excellence to the public: creative workshops, one-on-one sessions with make-up artists, and latest products discovery.
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Celebrating inclusivity at “Le Défilé L’Oréal Paris” on the Seine
On September 30th, L’Oréal Paris held its second annual fashion and beauty show on a floating catwalk on the river Seine in the heart of the French capital. In addition to showing off the season’s new looks, the unique event provided an opportunity for the brand to underline its ongoing commitment to making fashion and beauty even more accessible. The event, which was open to the public, was attended by some of the top names from fashion, beauty, and the silver screen.
L’Oréal Paris turns fashion and beauty into an open runway for all
During Paris Fashion Week®, on September 30th, Le Défilé L’Oréal Paris makes a powerful statement of inclusivity with a runway show celebrating beauty, fashion and diversity that will be open to the wider public and live broadcasted worldwide.
In its trailblazing drive to open up fashion’s beauty for all, the new season includes different activations.
Breaking news: the new edition of Le Défilé L’Oréal Paris, this time on the Seine.
The inspiring path of Shane Wolf
Shane Wolf is the worldwide general manager of L’Oréal brands Redken, Pureology, and Mizani, as well as the Founder and “Lead Farmhand” of the mission-driven beauty brand Seed Phytonutrients, a line of hair, skin, and body products that launched in the United States on Earth Day in April 2018.