A floating runway on the Seine river: where fashion meets Paris
For the first time, see models walk on water! Le Défilé L’Oréal Paris will take place on a custom-designed river catwalk, a structure never before created on the Seine River. Designed to be visible to a maximum audience on the riverbanks, and just like the 2017 Champs-Elysées show, which closed traffic on Paris’ most famous avenue, for Le Défilé L’Oréal Paris 2018, traffic on the Seine will be halted for the show’s duration.
“Le Défilé L’Oréal Paris is our opportunity to share during Paris Fashion Week® an extraordinary experience with everyone! We are delighted to invite thousands of members of the public to a celebration of every element of our brand’s DNA - Paris, beauty, creativity, fashion and diversity - with the river Seine as our majestic backdrop. Our goal, as ever, is to lead the way in making fashion and beauty trends for all.” says Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President.
The other unmissable highlight of the upcoming season is the exclusive drop of the L’Oréal Paris x Isabel Marant makeup collaboration that reinforces the brand’s straight-to-consumer beauty approach.
The makeup collaboration L’Oréal Paris X Isabel Marant: when beauty meets fashion
The exclusive L’Oréal Paris X Isabel Marant collaboration will launch internationally on September 27th during Paris Fashion Week®. This limited makeup line brings the most influential French female designer’s inimitable Paris girl-cool to accessible makeup.
This collection will be the makeup star of the Isabel Marant show, to create her SS19 beauty look backstage, and will be celebrated with L’Oréal Paris spokespeople, exclusive guests and the designer herself at the launch party, co-hosted by L’Oréal Paris and Isabel Marant.
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Celebrating inclusivity at “Le Défilé L’Oréal Paris” on the Seine
On September 30th, L’Oréal Paris held its second annual fashion and beauty show on a floating catwalk on the river Seine in the heart of the French capital. In addition to showing off the season’s new looks, the unique event provided an opportunity for the brand to underline its ongoing commitment to making fashion and beauty even more accessible. The event, which was open to the public, was attended by some of the top names from fashion, beauty, and the silver screen.
L’Oréal Paris turns fashion and beauty into an open runway for all
During Paris Fashion Week®, on September 30th, Le Défilé L’Oréal Paris makes a powerful statement of inclusivity with a runway show celebrating beauty, fashion and diversity that will be open to the wider public and live broadcasted worldwide.
In its trailblazing drive to open up fashion’s beauty for all, the new season includes different activations.
Breaking news: the new edition of Le Défilé L’Oréal Paris, this time on the Seine.
The inspiring path of Shane Wolf
Shane Wolf is the worldwide general manager of L’Oréal brands Redken, Pureology, and Mizani, as well as the Founder and “Lead Farmhand” of the mission-driven beauty brand Seed Phytonutrients, a line of hair, skin, and body products that launched in the United States on Earth Day in April 2018.