Consumer Experience Innovation

From our earliest days, we have consistently demonstrated a forward-thinking approach to reaching our consumers.  Our founder, Eugène Schueller, recognized the power of promotion, using newspaper ads and even launching a women's magazine, Votre Beauté, in 1933. We were also early in embracing emerging mass-market strategies, like events to promote our first mass-market shampoo, Dop. 

From this innovative spirit continued over the following decades and was perhaps most famously encapsulated in the iconic L'Oréal Paris tagline, "Because I'm worth it," launched in 1971, which redefined our connection with consumers by emphasizing self-worth. 

Fast forward to today, where we operate in a world of augmented marketing, where technology seamlessly integrates with our consumer interactions. This profound shift means our marketing is no longer just about broadcasting messages; it's about creating interactive, personalised, and data-driven experiences.