AI Services

NEW In partnership with Meta, L’Oreal Paris Beauty Genius, a 24/7 personal beauty assistant powered by agentic AI, will soon be available on WhatsApp.Together, Meta and L’Oréal Paris are redefining how consumers discover, understand and connect with beauty by bringing one-to-one, personalised guidance at scale through the world’s most-used messaging app.

NEW La Roche-Posay Spotscan+Coach has been developed with dermatologists and is the first acne coaching app that combines advanced AI skin analysis with personalised routines and emotional support. Through a partnership with Calm, the world’s leading mental wellness app, LRP Spotscan+Coach users will have access to guided meditations, breathing exercises, sleep tools and expert content to support stress reduction and holistic well-being, addressing the mental health impact of acne.

NEW Noli (“No one like I”) is the first of its kind AI powered multi-brand marketplace startup, founded and backed by L’Oréal Groupe which is reinventing how people discover and shop for beauty. Noli acts as a Beauty Advisor, cutting through the noise using powerful AI diagnostics and tools built from over 1 million face scan datapoints and analysis of 1000s of product formulations, to decode each user’s beauty profile and match them with product
recommendations delivered to their doorstep. Noli is leveraging L’Oréal Groupe’s unparalleled beauty tech leadership, century-long expertise in beauty and its extensive knowledge of beauty science and consumer insights.

NEW Agentic Consumer Care will transform the future of beauty consumer care. With Salesforce’s generative AI solution, L’Oréal is enhancing the daily lives of our care agents by freeing them from routine tasks to augment human interaction, not replace it. Our aim is to build a deeper, more personalised engagement with more consumers.