Creativity

CreAltech is L’Oreal’s beauty content creation lab, augmenting the creativity of our marketing and content teams with the power of generative AI. Combining a modular ecosystem of models, expertise, technologies, and partners - including Google, Adobe and OMI - CreAltech empowers marketers to generate thousands of unique, on-brand images, texts, and videos for diverse platforms and global audiences.

YSL Beauty Hyper Look Studio is where social media meets YSL artisty – a space for embodying the spirit of YSL Beauty through next-generation technology. YSL Beauty Hyper Look Studio invites guests to select a trending beauty moment from a real-time feed of curated social content, activating a one-of-a-kind, virtual try-on transformation.