NOLI

Your AI Beauty Matchmaker Shop beauty products that truly work for you

Noli is the first of its kind AI powered multi-brand marketplace startup, founded and backed by L’Oréal Groupe which is reinventing how people discover and shop beauty products by addressing the number one pain point for beauty consumers - the overwhelm of products and lack of unbiased, often conflicting, advice in the market. Noli acts as a Beauty Advisor, cutting through the noise using powerful AI diagnostics and tools built from over 1 million face scan datapoints and analysis of 1000s of product formulations, to decode each user’s beauty profile and match them with product recommendations delivered to their doorstep to help them make confident, rightfor- them choices.

Noli is leveraging L’Oréal Groupe’s unparalleled beauty tech leadership, century-long expertise in beauty and its extensive knowledge of beauty science and consumer insights.