OSMOBLOOM™

At L’Oréal, we believe that exceptional fragrances are born from exceptional ingredients. This conviction led us to Osmobloom™, a revolutionary "air-capture" extraction technology, resulting from an exclusive partnership with Cosmo International Fragrances. A new era for perfumery.

Imagine capturing the pure, unaltered scent of a flower – a perfumer's dream realized by Osmobloom™. A gentle airflow captures the molecules naturally exhaled by the flower, leaving it intact. This process offers high-fidelity extracts, even from flowers whose natural extraction was previously impossible.

During the 2025 edition of Viva Technology, L’Oréal unveiled four of these, including those from traditionnal "mute" flowers like lily of the valley and hyacinth, and those from the iconic orange blossom and tuberose. These innovations are already inspiring exclusive creations, such as the Tuberose Osmobloom™ at the heart of Valentino Private Talk.