Sustainability

Vertical Farming L'Oréal brings the pure essence of nature to sustainable Beauty. Leveraging the understanding of plant biology and the power of artificial intelligence, it optimizes water and energy consumption, aiming to mitigate climate change effects, and ensure consistent, high-quality plant material for high-performing cosmetic ingredients.

L'Oréal believes exceptional fragrances begin with exceptional ingredients, fueling our commitment to innovative research culminating in Osmobloom™. This breakthrough air-capture technology, capturing a flower's pure scent, unaltered born from an exclusive partnership with Cosmo International Fragrances, a leading ingredient laboratory, marks a new era in perfumery.

AirLight Pro is a revolution in hair drying, better for the hair and the environment. Made for both beauty professionals and consumers at home, it breaks through the barriers of performance, speed, visible hair health, inclusivity and sustainability.

AirLight Pro is proven to offer:

• +21% faster drying;
• +55% more hydration locked-in for shinier, smoother hair;
• -19% less energy consumption.