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L'Oréal Paris Beauty Genius

Your personal beauty assistant, powered by agentic AI

In a world where 70% of consumers feel overwhelmed by too many beauty choices, L’Oréal Paris introduces Beauty Genius — the first personal beauty assistant powered by Agentic AI. Beauty Genius is built on three layers of artificial intelligence:
  • AI for precise diagnostics, personalization, and category expertise
  • Generative AI for seamless conversations and tailored routines 
  • Agentic AI for memory, context, proactive guidance, and goal-driven support 
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Available 24/7 on the L’Oréal Paris USA website, Beauty Genius draws on the brand’s unmatched scientific and consumer expertise in skincare, makeup, hair care, hair color, and ingredients. It offers:
  • Personalized Skin and Hair diagnostics by selfie scanning  
  • A personal recommendation engine, trained on thousands of real beauty consultations and a skin atlas with 150,000 dermatologist annotations 
  • A curated base of 750+ L’Oréal Paris products 
  • Augmented reality try-ons for lifelike product experiences 
  • A connection to major U.S. retailers, making it effortless to move from advice to purchase. 
Building on this success, L’Oréal Paris goes further by bringing Beauty Genius toon WhatsApp, meeting consumers where they are. 
Together, Meta and L’Oréal Paris are redefining how consumers discover, understand, and connect with beauty. Bringing personalized beauty advice to the world’s #1 messaging app allows L’Oréal Paris to integrate seamlessly with users' daily routines, furthering its mission to empower women through pioneering products and services, and making the best of beauty accessible to all. 
Experience the future of Beauty—personal and personalized with Beauty Genius by L’Oréal Paris, your beauty assistant on Web andalready live on lorealparisusa.com and soon on WhatsApp.  

Beauty Genius will be deployed to other markets by 2026. 
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