HYPER LOOK STUDIO

Makeup at the speed of culture Powered by GenAI, AR, and color matching tech from ModiFace — a L’Oréal Groupe company

Step into the YSL Beauty Hyper Look Studio — where the pulse of social media meets the artistry of high beauty. This next-generation Beautytainment experience fuses trend culture with YSL Beauty’s iconic creative edge, inviting guests into a bold, immersive, tech-powered world of transformation. It all begins with the scroll. Guests select a trending beauty moment from a real-time feed of curated social content. Instantly, AI pairs the chosen trend with an exclusive YSL Beauty look, imagined by our expert artists. Then comes the turntable moment. Guests choose their personalised vinyl, place it on the YSL Beauty turntable, and activate a one-ofa- kind transformation sequence. Watch your look come to life through immersive visuals, curated soundscapes, and ModiFace’s cutting-edge technologies, including advanced color matching, Generative AI, and augmented reality. Try it on live, experience your transformation in real time, then capture the moment in the signature YSL Beauty photobooth — framed and ready to share.

More than just a makeup try-on, the Hyper Look Studio is a cultural portal. A space to explore your identity, set trends, and embody the spirit of YSL Beauty through next-gen technology. In 2026, YSL Beauty is scaling up its immersive Hyper Look Studio experience globally, with 13 countries ready for rollout, 5 premium retail partners, and enhanced visibility through 8 pop-up events and 9 in-store roadshows across key markets. Seduce yourself first. The world will follow. This is your invitation to step into a bold, unforgettable experience — live, shareable, and unapologetically YSL.