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A promise of reliability to consumers, respect for human and environmental diversity, ethical commitments L’Oréal has based its innovation strategy...

ModiFace, the international leader in augmented reality and artificial intelligence for the beauty industry, which was acquired by L’Oréal in 2018, has announced that it will provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon.

As sexual harassment has been identified as one of the most important issues facing women and girls worldwide , L’Oréal Paris has decided to take action. And to launch a campaign to encourage women and men to intervene safely if they experience or witness street harassment.

L'Oréal Group, read more about : Vichy : Measuring Product Improvement Using Spot

L'Oréal Group, read more about : Sustainable Packaging, A Key Commitment For The L'oréal Group

L'Oréal Professional Group Articles: In 2018, L’Oréal Professional launched the Source Essentielle range, with square-shaped shampoo bottles enabling minimal use of plastic materials.

At L’Oréal, we attach a high importance to the social and environmental impacts of our activities. Over the years, we have formalized our commitments in a global program with our partners: L’Oréal Buy & Care.

How do men and women from around the world carry out their daily beauty and skin care routine? Thanks to geocosmetics, L’Oréal observes and analyses the rituals on every continent in order to create the innovative products of the future.

One of the important approaches used by L’Oréal’s teams is to create refilling systems that improve the environ-mental impact of the product while also guaranteeing a premium experience for the consumer. The jar used for the skincare product, Absolue L’Extrait, developed in 2017 by the Lancôme brand, is symbolic of this ambition.

Our top priority has always been to offer consumers products of the best possible quality. This is a huge challenge for a company like L’Oréal given that the Group manufactures annually over seven billion cosmetic products all over the world.