Our top priority has always been to offer consumers products of the best possible quality. This is a huge challenge for a company like L’Oréal given that the Group manufactures annually over seven billion cosmetic products all over the world. How do we ensure that each individual product meets the very highest quality standards in every country, across every distribution channel and for every one of our brands? Here’s how.
A peek behind the scenes of L’Oréal manufacturing
At L’Oréal, making sure that consumers get products of the very highest quality is more than just a priority, it’s our whole raison d’être. To guarantee this level of quality for every single product, you have to target excellence. Starting with operational excellence, we have set up an overall, single, structured system that we apply worldwide: our staff at every plant and subsidiary follow in-house standards that far exceed the regulatory requirements. To give you an idea, we carry out about 100 quality controls for each one of our cosmetic products over the course of the production cycle, from design to sourcing of raw materials and packaging, manufacturing and distribution. We basically make sure that the product is perfect at every stage of production.
Harnessing technological advances to enhance quality
To ensure the very best product quality, we also have to stay at the forefront of the sector. This is why our plants integrate an ever-increasing number of ultra-modern technologies from the 4.0 Industry.
In recent years, the Lassigny plant in France has been using cobots – smart, collaborative robots that allow employees to save valuable time, leaving them free to focus on quality control and improving their know-how.
At our Ormes plant in France, we are harnessing technology to improve quality control for makeup products. To ensure that your foundation or lipstick is always exactly the same color, we check every batch to see that it matches the specified shade for that product.