Middle EastBeauty is one of the world’s most dynamic industries. Valued at over €290 billion, it has shown consistent annual growth (+4.5% in 2024), outperforming many other sectors. By 2030, the market is expected to grow by another €100 billion, reaching nearly €380 billion. Beyond its economic impact, beauty drives innovation in science and technology, empowers consumers, and shapes our culture.
L’Oréal in Benelux: Catalysing Economic Growth, Innovation and Inclusivity
With deep-rooted operations spanning 112 years, L'Oréal Benelux has contributed significantly to the beauty industry for over a century, a legacy that began with Belgium as L'Oréal's first subsidiary.
L’Oréal operates through two main offices in Hoofddorp (Netherlands) and Brussels (Belgium), complemented by its state-of-the-art Libramont factory in Belgium, underscoring its commitment to local economies.
A Leader in Sustainable Beauty
L’Oréal Benelux is at the forefront of sustainable practices, with the Libramont factory operating as a carbon-neutral facility, powered entirely by 100% renewable energy sources.
The Libramont plant also functions as a “Waterloop” factory, featuring a closed-loop water recycling system that saved 200,000 cubic metres of water in 2023, equivalent to the annual consumption of a town of 10,000 residents.
The company is committed to green logistics, having achieved a 35% reduction in CO2 emissions from transportation and completing over 15,000 green last-mile deliveries in 2023.
L’Oréal Benelux targets 100% sustainable sourcing raw materials by 2030.
36
iconic brands
1,194
employees in Benelux
18,500
people supported through our brands' social engagement programs
A Deep and Measurable Social Impact
L’Oréal Benelux actively promotes diversity and including, with women holding 50% of leadership positions within the company. Through the “For Women in Science” programme, in partnership with UNESCO, L’Oréal has supported over 100 women scientists across Benelux since 2004, fostering female representation in STEM fields.
The company invests in talent development through partnerships with local universities and vocational institutions, offering educational programmes and internships to over 300 students annually. L’Oréal also supports local professionals, including hairdressers and beauty consultants, with training programmes to enhance employability.
In 2023, L’Oréal Benelux provided over €500,000 in grants to organisations focused on sustainability education and youth development, underscoring its role as a socially responsible corporate citizen.
Its supplier development programme empowers over 500 local hairdressers and beauty professionals, helping them to establish successful careers and boosting local economies.
1=12
1 L'Oréal job in Benelux supports 12 jobs in the wider economy
jobs supported across L'Oréal's value chain in Benelux
total sales generated across L'Oréal's value chain in Benelux