KIEHL’S PROUDLY UNVEILS THE OPENING OF ITS EXPO 2020 DUBAI BOUTIQUE
Customers can now enjoy and shop a limited-edition “Kiehl’s Loves Dubai” Expo 2020 Dubai collection, have access to exclusive-launches available only at the Expo boutique, and experience the core values of Kiehl’s in exciting new ways.
“Kiehl’s has a longstanding heritage of supporting our environment and the local communities in which we serve. In alignment with Expo 2020 Dubai strategy, we are proud and humbled to showcase both our Local and International initiatives; whether its supporting children with our long-term partnership with Al Jalila Foundation for Children, our recycle and be rewarded worldwide & local operations, our new refillable formats, our 100% recyclable furniture in our stores and most recently our partnership with Emirates Nature - WWF”. CHAHINE Khadiga- General Manager – L’Oréal Luxe, GCC & Levant
SUSTAINABILITYSustainability has always been a core part of Kiehl’s DNA, from sourcing its ingredients sustainably to using minimal, utilitarian packaging. Kiehl’s Future Made Better™ is the brand’s journey toward reducing its environmental impact and improving the communities it serves. Working toward a healthier planet means Kiehl’s is creating more responsible formulas with renewable ingredients and sustainable packaging, while improving the materials they use in their stores. To celebrate Future Made Better, two exciting activations are available at Kiehl’s boutique at the Expo:
The brand’s new ‘Refillery’ concept, where for the first time ever, Kiehl’s customers can refill their own aluminium ‘Refill-a-bottle’ to support Kiehl’s pursuit of sustainable consumption with a decrease in packaging production; and a Recycle & Be Rewarded activation area. Kiehl’s commitment to recycling began with the launch of its global Recycle and Be Rewarded program in 2009, which encourages customers to bring empty containers back into Kiehl’s stores to be recycled properly. Thanks to Kiehl’s customers around the world, the brand has recycled over 11.2 million products globally since 2009. At Expo 2020 Dubai, Customer’s empties can easily be dropped off at the boutique’s Recycle & Be Rewarded Bin, and sent to be recycled via local partners.
To strengthen the brand’s local commitment to a greener future, Kiehl’s is also proud to kick-off a local partnership with Emirates Nature – WWF with a monetary donation focused on restoring mangroves in the UAE.
“We are proud to join hands with Kiehl’s, a conscious brand that is focusing on reducing their environmental impact and improving the communities which they serve. At Emirates Nature-WWF, we believe in partnering with like-minded organizations who realize that the tide is turning on how we view our natural resources, especially in the face of a shifting climate, from a source of exploitation or removal to one of need for natural resilience. Mangrove forests could be considered the flagship habitat for this shift in thinking. It’s time to go all-in and put our collective investment in this natural climate solution”, Laila Mostafa Abdullatif, Director General, Emirates Nature-WWF.
Along with the sustainable initiatives featured at the store, Kiehl’s most innovative skincare tools is showcased. Visitors are invited to enjoy a consultation using Kiehl’s latest ‘Derma-Reader’ technology, which combines deep-skin photo-analysis with Kiehl’s scientific insight and personalized expert education to formulate a skincare routine based on the customer’s unique concerns for healthy, younger-looking skin.
A special spotlight is also given to Kiehl’s newest formula innovation: Retinol Skin-Renewing Daily Micro-Dose Serum – a first-to-market daily-use retinol, formulated with micro-dose technology that delivers the maximum anti-aging benefits of pure retinol with little to no irritating side effects. At the Expo 2020 Dubai boutique, visitors will have exclusive access to shop the brand new, travel-friendly 30ML format.
For 170 years, the devoted mission of Kiehl’s has been to elevate the customer experience through skincare expertise, science, and service. With a dedicated “Customize Your Kiehl’s” area, visitors will have the opportunity to customize and personalize product labels for their Kiehl’s favourites in the colours representative of Expo 2020 Dubai.
Male visitors are also invited to receive exclusive barber shop services that include beard trimming and hair styling, using Kiehl’s renowned assortment of men’s grooming products.
To celebrate the opening of the new boutique, an exclusive event was held in October withUAE-based influencers and content creators to discover the world of Kiehl’s at Expo 2020 Dubai. Over the course of six months, a series of partnerships and events with sustainable local brands will also be hosted by Kiehl’s at the boutique.
For more information about the events, activations, and philanthropic partnerships of the brand, visit us on Kiehls.ae or kiehls.sa and follow us on Instagram and TikTok @kiehlsmiddleeast to stay up to date!