A beauty tech stand presenting the new beauty experience
On a 300m2 stand at the heart of the exhibition, L’Oréal invited the public and industry professionals to discover “The New Beauty Experience”, featuring the latest innovations either developed or acquired by L’Oréal. Over the three days of the show, visitors discovered a new connected mirror developed for hairdressing salons by a recently-acquired start-up, ModiFace, along with a chat-bot created by L’Oréal Professionnel. Another connected mirror, designed for use with make-up products and developed in partnership with Chinese e-commerce giant Alibaba, was also on display. Meanwhile, the latest 3D printers and a series of L’Oréal production line cobots* also caught the attention of the stand’s visitors.
VivaTech also provided an opportunity for senior Group executives to set out their vision of connected beauty, which brings together elements such as augmented reality for make-up and re-booting the customer experience in a retail store. During a talk about the Group’s digital transformation, L’Oréal Chairman and CEO Jean-Paul Agon announced the acquisition of Pulp Riot, a young brand that specializes in professional hair coloring in the United States. A distinguishing feature of Pulp Riot is that its success has largely been built on its Instagram presence. “L’Oréal is always looking for opportunities to buy brands that have digital technology at the heart of their activities,” explained Jean-Paul Agon.
L’Oréal sharing the stage with start-ups
During the show, thirteen start-ups from five countries and part of L’Oréal’s incubator programs were invited to pitch their projects to the Group’s country managers and a panel of expert judges. “We are genuinely honored to have had all these talented people pitching to us,” said a delighted Lubomira Rochet, L’Oréal’s Chief Digital Officer.
The date is set for the 2019 edition, but the future of beauty is already here!
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Celebrating inclusivity at “Le Défilé L’Oréal Paris” on the Seine
On September 30th, L’Oréal Paris held its second annual fashion and beauty show on a floating catwalk on the river Seine in the heart of the French capital. In addition to showing off the season’s new looks, the unique event provided an opportunity for the brand to underline its ongoing commitment to making fashion and beauty even more accessible. The event, which was open to the public, was attended by some of the top names from fashion, beauty, and the silver screen.
L’Oréal Paris turns fashion and beauty into an open runway for all
During Paris Fashion Week®, on September 30th, Le Défilé L’Oréal Paris makes a powerful statement of inclusivity with a runway show celebrating beauty, fashion and diversity that will be open to the wider public and live broadcasted worldwide.
In its trailblazing drive to open up fashion’s beauty for all, the new season includes different activations.
Breaking news: the new edition of Le Défilé L’Oréal Paris, this time on the Seine.
The inspiring path of Shane Wolf
Shane Wolf is the worldwide general manager of L’Oréal brands Redken, Pureology, and Mizani, as well as the Founder and “Lead Farmhand” of the mission-driven beauty brand Seed Phytonutrients, a line of hair, skin, and body products that launched in the United States on Earth Day in April 2018.