St Kilda Mums Giving Day 2023

L’Oréal Groupe, Australia & New Zealand, is proud to support St Kilda Mums, a community organisation that helps to empower and provide practical support to vulnerable women and their families.

In celebration of their annual Giving Day on June 15, we wanted to spotlight some of their incredible work, and ways they support women and children in our local community.

By rehoming and donating essential items like nursery equipment and baby essentials, St Kilda Mums is not only supporting new mums in a time of need, but also creating a safe, secure environment for their children.

This winter, the top three reasons families are needing help is due to domestic violence, unemployment or because they are a single parent.

“[A single mother of two-year old] was new to the area having left her home and of her belongings due to family violence. Providing a pram allowed this vulnerable mother to explore her new community and get to local shops with greater ease.” – Jodie, Enhanced Maternal and Child Health

As we emerge from winter, children continue to need our help as they grow out of last year’s winter coat and shoes. There are also new babies being born every day that may not have a safe place to sleep or warm clothes to wear.

There are so many families in our community struggling with the rising cost of living - they don’t have the essential items they need to care for their children. It’s getting harder to put food on the table, pay for electricity bills, medical appointments and more. 

“The mother gave birth just after their arrival in Australia, and so they had no items for the baby. I was able to order them some clothes and baby items for the newborn so that they received them prior to the baby’s birth.” – Kristen, Case Worker, Ames

Let’s take some of their stress away together by providing essentials no family should ever have to worry about - a safe place to sleep - a cot with warm bedding, a safe way to travel - a car restraint or pram, warm and cosy clothing for winter.

“For many disadvantaged families, the rehomed goods serve so many purposes. Keeping babies and children provides for their essential needs and helps ease the financial worry and burden on the parent - often helping many to move forward from their difficult experiences.” – Anonymous, Senior Family Services Practitioner, Uniting. 

Their important work mean they can:

• Help babies and children stay safe
• Support families to feel valued and connected
• Assist more social workers and maternal health nurses in their work with Victoria’s most vulnerable families
• Prevent more quality pre-loved nursery equipment, children’s clothing, books and toys from needlessly ending up in landfill

Find out how you can support St Kilda Mums here.