Middle East
L’Oréal at Viva Technology Paris 2025
The New Frontiers of Beauty Powered by Tech
Discover our latest innovationsAt L’Oréal, we’re not just exploring new territories; we’re unlocking exponential boundaries to Create the Beauty that Moves the World. By combining the transformative power of tech with our century-long beauty expertise and data, we are answering new consumers’ expectations and shaping the future of beauty.
Celebrating our 9th year at Viva Technology, L'Oréal Groupe invites you to an immersive journey to explore the new frontiers of Beauty, powered by tech.
We’re discovering what’s next and bringing it to life at our L'Oréal booth at VivaTech.
Through unforgettable interactive experiences and cutting-edge innovations, we embark our visitors on a journey across new frontiers of Beauty, powered by technology:
Longevity – Groundbreaking science for a longer healthier skin, just for you.
Sustainability – Unexpected innovations for a more sustainable beauty.
Beauty Services – Personalized beauty journeys powered by AI, GenAI and Agentic AI for tailored expert advice.
Creativity & Culture - Augmented creativity with Creaitech and beauty-tainment at the speed of culture to push the boundaries of human imagination.
Showcasing sustainable development with our startup partners
L'Oréal also used the VivaTech show to present several sustainable development projects. Among these is the work with IMPACT+, a French startup from Sustaintech which operates in more than 60 countries. IMPACT+ measured the carbon footprint of the L'Oréal Group's digital media, identifying several reduction levers and adjusting campaigns to reduce CO2 emissions.
Another French startup and L'Oréal partner, FRUGGR, measured the L'Oréal website’s carbon footprint and created a dashboard that enabled the brand to quantify the impact, improve performance and further reduce CO2.
Finally, ADGREEN, a Greentech partner, measured the carbon footprint of content production. It identified areas where it could be reduced during media filming. As a result, new measures have been introduced for video shoots, facilitating more eco-friendly content production.
L'Oréal Beauty Tech is beauty for the future
As a Leader in Beauty, committed to intensifying our engagement for the people and the planet, we are harnessing the power of nature augmented by tech to put ever more sustainable products and experiences into the hands of consumers.
From the cultivation and extraction of our ingredients to more responsible beauty devices, we aim to reducing dramatically our environmental impact. Inspired by space exploration, by the dreams of perfumers or by the blow of the wind, we are exploring new playgrounds for a Beauty, augmented by tech and inspired from nature.