At our Limitless tech section, you’ll find a selection of ingenious ideas made real. Virtual Hair Advisor by L'Oréal Professionnel is the new generation of hair consultation: you’ll virtually try different hair colours, while listening to the vocal assistant professional advice from L'Oréal experts.
Powered by voice commands, this unique experience is created by Modiface, our Augmented Reality and Artificial Intelligence company.
100% voice activated, 100% augmented reality, 100% personalized.
SkinConsultAI by Vichy is a digital skin diagnostic, which not only detects signs of aging, but also provides personalised skincare. This state-of-the-art development has been co-developed with dermatologists, in partnership with ModiFace and L’Oréal R&I. The fruit of 15 years of scientific research on skin ageing combined with AI, it’s a must try when you visit the stand.
Last, but by no means least, you’ll have the chance to experience our Effaclar Spotscan by La Roche-Posay. This web app, also co-developed with dermatologists, uses AI and scientific data to analyse acne-prone skin. It provides you with personal advice and recommendations to remedy acne lesions and prevent them from getting worse.
When you check out our Limitless agility section, you’ll find a cutting-edge range of beauty-on-the-go-solutions. For a start, you’ll see how Lancôme uses a 3D printer to print jars that customers can get filled with Lancôme and Viktor and Rolf fragrances in-store. Then, you’ll use our Giorgio Armani Beauty vending machine, with an integrated Modiface virtual try-on: select your favorite lipstick, try it on virtually and take your chance to win it.