Originally launched in 1972, Biotherm’s iconic Lait Corporel L’Original is the centerpiece of Biotherm’s PCR plastic achievement. Starting in spring 2021 and kicked off by the brand’s 2021 collaboration with the artist Coco Capitán, Lait Corporel L’Original’s bottle will now be made out of 100% PCR PE plastic.
Giulio Bergamaschi explains: “Incorporating recycled materials into skincare packaging is very complex and has been an enormous challenge for our development teams. Each different type of plastic that we use at Biotherm – for example, PET, PE, PP – has different qualities and some are more widely recycled than others. We are very proud of achieving this 25% PCR plastic milestone, but we know that we must go further.”
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