Middle East
L’ORÉAL PARIS
The N°1 beauty brand in the world, empowering every woman
through transformative beauty.
L'Oréal Paris creates the future of beauty with breakthrough innovations and unique French savoir-faire. Through 120 years of pioneering science applied across makeup, skincare, haircare and hair color, the brand brings transformative beauty to empower every woman of all ages, skin tones, and hair types to become the best version of herself. More than a beauty brand, L’Oréal Paris supports the elevation of women in society across 150 countries, celebrating their voices and recognizing their true self-worth.
Laetitia Toupet
L'Oréal Paris Global President
We have a responsibility to continuously advance the role of every woman in society, in all her diversity, whether it be her culture, her background, or her age. In a perpetually changing and often challenging world, our mission is to remove all barriers that stand between women and their ambitions, and to create social and environmental change that benefits everyone. With teams around the world, we push the limits of innovation to support every woman in her daily life.
Laetitia Toupet
L'Oréal Paris Global President
"I'm worth it." It's more than just a cultural tagline , it's the most powerful brand mission. L'Oréal Paris empowers women through beauty.
We have a responsibility to continuously advance the role of every woman in society, in all her diversity, whether it be her culture, her background, or her age. In a perpetually changing and often challenging world, our mission is to remove all barriers that stand between women and their ambitions, and to create social and environmental change that benefits everyone. With teams around the world, we push the limits of innovation to support every woman in her daily life.
N°1
BEAUTY BRAND IN THE WORLD
120
YEARS OF PIONEERING SCIENCE
150
COUNTRIES ACROSS THE WORLD
PIONEERING SCIENCE
Since 1907, L’Oréal Paris never stop innovating, ensuring high performance and safety for all.
FEMININE
Beauty as a power to elevate, transform, and instill self-worth.
FEMINIST
Celebrating every woman’s voice and story. Through its Stand Up program, the brand actively fights street harassment worldwide.
Pioneering Science
Rooted in a scientific heritage spanning nearly 120 years of research and innovation, L'Oréal Paris delivers the best of science for all. With 4,200 researchers across 21 research centers worldwide and open access to 18,000 active patents, the brand develops innovative, high-performance solutions powered by leading active ingredients and proprietary technologies from advanced research, green chemistry and biotechnology.
From skincare to haircare, hair color to makeup and also men's grooming, L'Oréal Paris is committed to understanding every skin and hair type, at every age, to offer all women and men high performance products that address their most specific needs and visibly enhance their beauty.
This transformative and regenerative science is powered by Episkin®, the reconstructed human skin model used for in vitro testing. It enables the brand to develop precisely tailored formulations addressing diverse skin tones and types. In 1989, Episkin® also served as a lever to pioneer an alternative method to animal testing, 14 years ahead of regulation.
I'm Worth It.
For over 50 years, L’Oréal Paris feminist manifesto has empowered women all around the world. Translated into 40 languages, it’s not just a slogan, it’s a global call for independence and elevation embodied by ambassadors who reflect the values of the brand.
In 2025, the 17-minute documentary “The Final Copy of Ilon Specht” traces the origins of the iconic four-word manifesto written in 1971 by a visionary female copywriter for a Préférence hair color campaign.
I believe that the greatest privilege is to be who you are. No apologies for your age, your color, anything! As long as you’re you and living up to who that is and what, ‘I’m worth it’ means. That’s self-worth.
Viola DavisGlobal ambassador for L’Oréal Paris