Middle East
An iconic beauty House on the Faubourg Saint-Honoré, CARITA was founded by two sisters, Maria and Rosy, trained hairstylists discovered by Joséphine Baker, who encouraged them to conquer Paris. Their vision of holistic beauty quickly led them to create a destination offering a complete transformation from head to toe: hair care and cuts, face and body treatments, manicures, eye treatments, and various aesthetic services.
From the very beginning, the sisters demonstrated a truly pioneering spirit. In 1956, they developed multi-use formulas: Fluide 14, the first dry beauty oil, and the Renovateur, their signature exfoliant, which remain the House's icons today. At a time when cosmetics were occlusive and rich, they introduced penetrating fluids in 1958, anticipating the formulation advancements that followed. They were the first to integrate beauty tech into their protocols as early as 1962, well before the contemporary digital revolution.
But what makes the CARITA experience truly unique is that technology has never replaced exceptional craftsmanship: even today, beauty artisans remain at the heart of the House, offering ultra-personalized, professional luxury beauty that unites tradition and innovation, expert hands and technology, precise techniques and science. CARITA is a retreat entirely dedicated to holistic beauty, well-being, and disconnection from the frenzy of urban life, with protocols that combine high performance and ultimate sensory pleasure.
A House of cultural heritage, CARITA has appeared in the credits of some of the greatest French cinema classics, for which the sisters created hairstyles that have since become legendary. Their clients have included the most renowned celebrities and royalty. These visionaries have spread the art of Parisian beauty the world over.
Chiara Allegri
General Manager, CARITA International
“CARITA has exceptional potential and plays a strategic role in L’Oréal Luxe’s new direction, as it opens up a new business model in hospitality and wellness, and attracts a rapidly growing global clientele of high net-worth individuals.”
Chiara Allegri
General Manager, CARITA International
President Manifesto & Vision
“CARITA has exceptional potential and plays a strategic role in L’Oréal Luxe’s new direction, as it opens up a new business model in hospitality and wellness, and attracts a rapidly growing global clientele of high net-worth individuals.”
11
The Maison's historic address,
11 rue du Faubourg Saint-Honoré, where the CARITA sisters established themselves in 1952.
14
Fluide 14, CARITA's icon, the first dry oil on the market. It embodies the holistic beauty so dear to the House.
80
A Maison which celebrated its 80th anniversary in 2025. Founded in 1945, it incarnates a resolutely Parisian vision of beauty worldwide.
The CARITA philosophy
From the very beginning, the Carita sisters conceived their protocols around an emblematic triptych: professional formulas with exceptional sensory appeal; the meticulously-crafted “53 signature gestures” of our beauty artisans; and instrumental cosmetics, now known as beauty tech, which they were the first to adopt in 1962 with the Kinesonde and Relaxonde technologies.
The House continues this unique legacy today, with the 7th and 8th generations of devices that enhance the technique of its experts: Pro.Morphose R.F., a cutting-edge radio-frequency technology, and Icoone, roberdermy which optimizes the body's overall structure.