Middle East
IT COSMETICS
Transformative beauty solutions. Clinically proven. For real skin confidence.
Discover itcosmetics.comIT’s Here for You
As the original hybrid makeup brand, solving skin concerns is at the core of everything we do. Our skincare-infused makeup and solutionoriented skincare give real results for life-changing confidence. Developed with dermatologists and plastic surgeons, and approved by makeup experts, IT Cosmetics helps people grow from insecure to super-sure — and that’s what makes us the brand of transformation.
Maude Brunschwig
Global Brand President, IT Cosmetics
At IT Cosmetics, we believe you should feel powerful and sure of your real beauty. Because feeling beautiful is your right.
We believe in transformation. Not the kind that looks like someone else. The kind where your skin just got a whole lot better.
We believe in keeping our promises. That’s why we partner with plastic surgeons, dermatologists and makeup experts to create trusted beauty solutions. Makeup that starts its life as skincare. Skincare so effective, you might forget to wear makeup.
We believe in changing the conversation around beauty. Because it’s our dream that when you look in the mirror, you won’t see what’s “wrong” — you’ll see what’s right.
We believe in real skin confidence.
Maude Brunschwig
Global Brand President, IT Cosmetics
IT's a Mission
At IT Cosmetics, we believe you should feel powerful and sure of your real beauty. Because feeling beautiful is your right.
We believe in transformation. Not the kind that looks like someone else. The kind where your skin just got a whole lot better.
We believe in keeping our promises. That’s why we partner with plastic surgeons, dermatologists and makeup experts to create trusted beauty solutions. Makeup that starts its life as skincare. Skincare so effective, you might forget to wear makeup.
We believe in changing the conversation around beauty. Because it’s our dream that when you look in the mirror, you won’t see what’s “wrong” — you’ll see what’s right.
We believe in real skin confidence.
#1
Our CC+ Cream is #1 SPF foundation in the US.*
262K
Confidence in a Cream is sold every 2 minutes in the US.** That’s 262,800/year!
#1
IT Cosmetics is #1 brush brand in the US.***
Confidence in a Cream
Anti-Aging Hydrating Moisturizer
CC+ Cream Full-Coverage
Foundation with SPF 50+
Our Makeup Brushes
IT's Your Skin But Better
A true icon, Your Skin But Better CC+ Cream starts its life as skincare and is infused with full-coverage pigments and broad spectrum SPF 50. With the addition of a skin-first Nude Glow and a never-flat Natural Matte, this transformation in a tube has become a trusted part of millions of women’s daily routines — and the #1 SPF Foundation in America.*
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Makeup Foundation by Brand, SPF Attribute, Dollar & Unit Sales, January – December 2024.
*Source: Circana/ U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023
**Source: Circana/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Unit Sales, January-December 2023. Calculation based on: Total units sold / Total min. in a year (525,600 min.) *2 = how many units sold per 2 minutes.
***Source: Circana/U.S. Prestige Beauty Total Measured Market, Total Makeup Applicators, MakeupApplicator Type Attribute, Dollar Sales, January-December 2023 Combined