Middle East
Questioning beauty conventions, designing fresh and avant-garde ideas, Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity. Reimagining existing definitions and expectations, Prada Skin and Color proposes a free-thinking vision of beauty activated by tech and creativity. Skin and Color are redefined through their intention, characterization, and expression to open new perspectives and possibilities of self-reinvention that is timeless, yet always evolving.
CRAFTING ALTERNATIVE PERSPECTIVES ON BEAUTY
At Prada, everything we do is built on the principles of rethinking and reinventing.
This Prada philosophy of bridging past, present and future is what allows us to craft alternative perspectives on beauty, whilst empowering consumers with new ways of exploring and expressing the multiple dimensions of their identity.
It is our ambition to build a beauty brand that addresses the expectations of consumers today and tomorrow, a brand that embraces the new vision of luxury that is more essential, more meaningful, and driven by technology but always at the service of progress.
Yann Andréa
Prada Beauty Global Brand President
1913
The Prada brand was founded in
1913 by Mario Prada, who
opened the first store in Milan.
2021
Jake Gyllenhaal fronts
Luna Rossa Ocean, the
inaugural Prada fragrance
launched under the L'Oréal license.
2023
Prada unveils its new lines,
Prada Skin and Color, offering
refillable make-up and skincare products.
Prada Fragrances are an
invitation to explore and
express the multidimensions of one’s identity.
Prada Color brings a touch of
eccentricity to a sophisticated
complexion.
Prada rethinks skincare through
the lens of adaptation as the
new performance.
Pradascope 180° Lift & Grip Brush
Prada Beauty proposes a free-thinking vision of beauty activated by tech and creativity. The Pradascope 180 Lift & Grip Brush embraces this notion of reimagining existing definitions and expectations with a radical new concept.
It transcends mascara brush tradition with a unique design that is flat on one side and bears accurately arranged nylon fibers on the other, effortlessly, capturing, gripping, and delivering a clean lift from the inner to the outer corner.
In a strategic placement of bristles, the central rows are designed to generously coat each lash, creating a base of volume, while the precisely positioned outer rows separate and define.
Reconciling Creativity, Functionality, & Responsibility
Genuinely committed to progress, Prada Beauty is constantly working to explore new opportunities to improve its sustainability and embrace transparency.
Therefore, the entire Prada Paradoxe, Prada Paradigme, and Luna Rossa Ocean ranges are refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe and a 100ml refill help avoid the use of 40% less material in total as opposed to three 50ml bottles of Prada Paradoxe. This includes 29% of glass, 67% of metal, 46% of plastic and 39% of cardboard.
Across Skin and Color, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada. Developed with refillability as a key pillar from the start, the product design brings together codes of luxury, functionality, and responsibility in its intention and execution.
I’m always researching new ideas on beauty and femininity, and the way it is perceived in contemporary culture.
Miuccia Prada