Middle East
Anika Majithia
International General Manager - Urban Decay
Uncensored Expression.
"It's time to shake things up at Urban Decay! Let's be real, personal identity is more filtered than ever. Feeds are starting to blur together with safe makeup and censored beliefs – and this isn't just a beauty problem, it's an individuality crisis. Enter 'Battle the Bland'— the first single of the Urban Decay comeback tour – focused on the radical defense of creativity, championing personal style, and giving everyone the freedom to unleash their main character energy. We'll be focused on bringing anti-bland makeup - whether that's a disruptive nude or extreme glitter - that really champions fluid femininity, while always thinking a little differently!"
Anika Majithia
International General Manager - Urban Decay
Uncensored Expression.
"It's time to shake things up at Urban Decay! Let's be real, personal identity is more filtered than ever. Feeds are starting to blur together with safe makeup and censored beliefs – and this isn't just a beauty problem, it's an individuality crisis. Enter 'Battle the Bland'— the first single of the Urban Decay comeback tour – focused on the radical defense of creativity, championing personal style, and giving everyone the freedom to unleash their main character energy. We'll be focused on bringing anti-bland makeup - whether that's a disruptive nude or extreme glitter - that really champions fluid femininity, while always thinking a little differently!"
EXTREME LONGWEAR
MULTI-FINISH EXPERTISE
COLOR-TONE THEORY
“Urban Decay's mission is simple: bring back makeup that performs - products that last, shades that speak, And finishes that do the most.”
Lochie StonehouseUrban Decay Resident Global Makeup Artist