Commitments
L'ORÉAL INVITES CONSUMERS AROUND THE WORLD TO JOIN THE REFILL MOVEMENT
THE GROUPE’S ICONIC BRANDS UNITE TO CHAMPION REFILLABLE BEAUTY AND EMPOWER CONSUMERS TO MAKE A DIFFERENCE
Clichy, June 13th, 2025 – L'Oréal Groupe, the world's leading beauty company, will launch its first global multi-brand, multi-category, multi-channel campaign #JoinTheRefillMovement.
Timed to coincide with World Refill Day, on the 16th of June, the campaign is designed to encourage consumers to embrace refills as the latest beauty ritual and contribute to a more sustainable future. It brings together some of the Groupe’s most iconic brands including Lancôme, Armani beauty, Yves Saint Laurent Beauty, Kiehl’s, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty, L’Oréal Paris, Kérastase, L’Oréal Professionnel, and La Roche Posay.