L'Oréal Group : Press Releases

L’Oréal today marks the 30th anniversary of its international Brandstorm competition by unveiling the 27 youth whose beauty projects have beaten thousands of entries from around the world, propelling them to the 2022 finals. In total, nine teams of three representing Argentina, France, Germany-Austria , India, Indonesia, Italy, Mexico, the Philippines and the United States have advanced to the finals, which will see them pitch their high-potential beauty projects to the L’Oréal Executive Jury, including members of the L’Oréal Group executive committee and Brandstorm technology partner, Salesforce.

L’Oréal today announces that it will share its vision for the Future of Beauty at Viva Technology (Viva Tech) 2022, the largest European technology industry conference and exhibition, taking place15-18 June in Paris. The beauty industry leader will guide visitors through an exploration of Web3 and the emerging beauty metaverse, alongside beauty innovations for the home, in-store and salons. L’Oréal returns to the sixth edition of Viva Tech with a state-of-the-art, 325m2 stand featuring immersive beauty experiences from top brands across its luxury, mass consumer, professional haircare and active cosmetics portfolio.

Clichy, 23 May 2022 – The L’Oréal group, the world’s leading beauty player, announces today the launch of the L’Oréal BOLD FEMALE FOUNDERS initiative designed to support female-led startups. It will be developed by its venture capital fund, BOLD Business Opportunities for L’Oréal Development, through a dedicated 50 million euros investment.

UVMune 400 is L’Oréal first sun filtering technology, its biggest suncare innovation in 30 years to effectively protect the skin against ultra-long UVA rays, the 30% of solar rays that have so far been insufficiently filtered. With this major scientific breakthrough, L'Oréal helps preventing sun-induced deep skin damages, which is a major public health issue. UVMune 400 is now available in La Roche-Posay Anthelios franchise, the first brand of the Group to use this powerful technology.

L’Oréal’s corporate venture capital fund BOLD (Business Opportunities for L’Oréal Development) announces a minority investment in Japanese beauty startup SPARTY, Inc. This investment in SPARTY marks the first venture capital investment by L’Oréal in Japan.

L'Oréal announces the launch of a third employee share ownership plan

Acknowledging the increasing pressure on natural resources and the urgent need to scale-up circular economy solutions, L’Oréal announces on Earth Day the creation of the Circular Innovation Fund.

On the occasion of International Fragrance Day, L'Oréal, the beauty and fragrance world leader, and EMOTIV, the leading neurotechnology company, announced today a strategic partnership in beauty, to help consumers make accurate and personalised choices around their fragrance desires. The partnership which combines an Emotiv neurotech device with proprietary scents and algorithms by L’Oréal.

David Greenberg has been appointed CEO of L'Oréal USA, President of North America Zone, and member of L'Oréal Executive Committee, effective immediately. David succeeds Stéphane Rinderknech, who has decided to continue his career outside of the Group.

L’Oréal pays tribute to the creative genius of a true visionary without whom the fashion and beauty world would not have been the same.