GST Reforms 2.0 | New MRPs

It is mandatory to ensure that the advantages of recent GST rate reductions proposed on 03 September, 2025 are fully transferred to the end consumer through corresponding lower prices. This direct transfer of benefits is the primary objective of the GST reform. 

At L’Oréal India, our collective commitment is to make this transition impactful by ensuring that these savings are reflected in consumer pricing. Therefore, please ensure that the revised Maximum Retail Price (MRP) is applied to all subsequent sales, thereby effectively passing on the benefit to our consumers. 

Please be advised that due to a reduction in GST from 18% to 5% on certain products, our invoices will reflect the new MRP starting September 22nd, 2025. We are actively working to re-label impacted product categories with the new MRPs by this date, but we anticipate a transition period where physical products with both old and new MRPs may be available in the market. Therefore, you are requested to refer to the new MRP before purchasing goods. As clear guidelines on re-labeling existing inventory are still awaited, we will update you promptly if there are any changes to this position.

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Please be advised that the rates provided are based on the recently announced GST Reform 2.0 by the Government. However, these rates are subject to the issuance of official notification. We will promptly inform you of any adjustments that may be required once the official notification is released.