Exploring the Magic of how Maybelline is Made

A Virtual Plant Tour at L’Oréal’s Largest Makeup Factory in Little Rock, Arkansas

Immerse yourself in the magic behind the makeup.  

Maybelline New York, the iconic beauty brand known for its innovative and high-quality products, has opened its virtual doors to give beauty enthusiasts an exclusive behind-the-scenes look at the manufacturing process. In this virtual plant tour, we will take you on a captivating journey through L’Oréal’s largest makeup manufacturing facility located in North Little Rock, Arkansas. Experience up close the production of two of Maybelline’s most popular products – Sky High Mascara and Vinyl Ink Lipstick – and see the cutting-edge technology that goes into creating your favorite makeup essentials. During this tour, you’ll also get to meet the diverse and passionate individuals that bring these products to life every day.

Witness the blending of pigments, oils, and other key ingredients, as they come together to create the vibrant shades and luxurious textures that define Maybelline products. Learn about the rigorous testing and quality control measures that ensure every product meets the brand's very high standards. From raw material inspections to finished product testing, learn how L’Oréal ensures that each item is safe, reliable, and of the highest quality.

ink packaging
Vinyl Ink Packaging Line
Meet the people that make Maybelline’s Vinyl Ink Lipstick


Step into the heart of the manufacturing facility, where state-of-the-art machinery and automation, combined with the unparalleled talents working at L’Oréal’s North Little Rock facility, take center stage. Discover how the North Little Rock plant and its people harness cutting-edge technology to streamline production processes, ensuring efficiency and precision of every product.

L’Oréal and its brands are committed to sustainability and minimizing our environmental impact. During the virtual tour, explore Maybelline’s Conscious Together program and other eco-friendly initiatives from the North Little Rock plant, such as energy-efficient manufacturing practices, waste reduction strategies, and packaging innovations. Learn about Maybelline's commitment to responsible beauty and its ongoing efforts to create a more sustainable future.

Experience the people and the passion for excellence that define Maybelline in this virtual plant tour. From the processing room to the packaging lines, every step of the production process is a testament to L’Oréal’s dedication to creating beauty products that empower and inspire. Join us on this virtual journey and discover the magic behind Maybelline.


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