L'Oréal Canada celebrates 65 years of beauty by putting innovation in the spotlight with “Notre-Dame de Paris: the Augmented Exhibition”

In an unparalleled effervescence, the doors of Arsenal Art Contemporain Montréal opened to a world of innovation and technology on November 1^st, to pay tribute to L'Oréal Canada's 65 years of beauty.

To celebrate this important milestone, the Canadian beauty leader wanted to both honour his French heritage and showcase his expertise in the field of Beauty Tech with the inauguration of "Notre-Dame de Paris: The Augmented Exhibition", an immersive adventure that plunges you into the heart of the history of this French national treasure, Notre-Dame de Paris Cathedral.

The inauguration of the exhibition, which is presented for the first time on Canadian soil, was marked by the presence of dignitaries, media, influencers and Mr. Michel Miraillet, Ambassador of France to Canada.

A true immersion in augmented reality, the exhibition "Notre-Dame de Paris" pays tribute to more than 850 years of history in France, embodied by an emblematic monument, Notre-Dame de Paris Cathedral. Visitors have the ability to scan, navigate, and explore the exhibit using custom Histopad tablets, allowing them to travel back in time and experience 360-degree recreations of the iconic and historic site.

The exhibition "Notre-Dame de Paris, the augmented exhibition" is a must-see in the Montreal cultural landscape and is on the list of the 39 best things to do in Montreal currently according to Time Out.

At the inauguration, guests were able to discover the next generation of beauty services by visiting the L'Oréal Beauty Tech pop-up, which was for the first time in Canada, for two days only.

This next generation of beauty services will meet the expectations and needs of consumers and will be driven by innovation, fueled by green science and powered by technology.

"By dedicating our resources to emerging technologies that democratize access to smarter, more sustainable beauty, we have an incredible opportunity to enable everyone to enjoy beauty more equitably and, on their terms," said An Verhulst Santos, President and CEO of L'Oréal Canada.

Established in 1958, L'Oréal Canada has differentiated itself throughout its history through its unique brands portfolio, empowered teams and commitment to creating the beauty that moves the world.

As we move into our next chapter, L'Oréal Canada is focusing on its purpose, such as inclusive beauty experiences, innovation, data-driven decision-making and sustainability, valuing its passionate teams and continuously evolving to stay at the forefront of the beauty industry.

L'Oréal Canada & innovation at a glance

Acting as a digital hub for the L’Oréal Groupe, L'Oréal Canada opened the group’s first Business Data Lab in 2022, which focuses entirely on understanding consumers’ beauty concerns and helping them on their beauty journeys.

L'Oréal Groupe's augmented reality and artificial intelligence entity – ModiFace – is based in Toronto, which is a testament to the technological talent in Canada. ModiFace makes its AI-powered technology available to enable the first virtual trials of cosmetics, coloring and skin diagnostics.

L’Oréal Canada will launch technology-forward products reshaping the beauty customer journey, including: Lancôme’s HAPTA, the first ultra-precise smart makeup applicators for physically-limited consumers; and L’Oréal Professionnel's WATER SAVER showerhead, which has saved more than 121 989 080 million liters of water thanks to patented water fragmentation technology that saves up to 69% water* at the backbar.

Through partnerships with Impact+ and Footsprint, L'Oréal Canada is a pioneer in digital decarbonization: an effort to minimize the energy impact of data traffic, which is responsible for more than half of the world's digital energy impact.

L'Oréal Canada is also offering live professional training in the metaverse – for example, the launch of Matrix Canada's Tonal Control Pre-Bonded collection, which allowed for wider access to product launches and educational experiences.