L’Oréal Canada Launches Newest Edition of the “Sense of Purpose” Campaign

Today more than ever, when consumers make a purchasing decision, they want to know what the company they are buying from stands for, what it believes in.

For this reason, L’Oréal Groupe created the “Sense of Purpose” campaign, a clear way to communicate our values and believes.

At L’Oréal, we believe that we will create the future of beauty. And that future will be diverse and inclusive. The beauty of the future will be generous and committed. The beauty of the future will be sustainable and safe. The beauty of the future will be fueled by innovation, nurtured by green sciences and powered by Tech. The beauty of the future will offer more personalization, more experiences and more recommendations tailored to each individual consumer.

To illustrate these commitments, the campaign highlights our values and achievements by using proof points and tangible actions.

We are for example, bringing awareness to everything from our Solidarity Sourcing program (which creates employment for 89k people each year from underprivileged communities) to Sustainability (reaching 100% carbon neutrality across all our site by 2025), Diversity (the possibility to create 22,500 foundation shades) and so much more.

The newest campaign is now live in Canada. Learn more here: L'Oréal Group : Our Purpose (loreal.com)