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Behind French Luxury Beauty

The art of French luxury, inspired by an enchanting legacy

This Holiday season, we unveil the magic Behind French Luxury Beauty. Join us to discover the French luxury that lies at the heart of our iconic French beauty brands.

The art of French luxury, inspired by an enchanting legacy

In celebration of this Holiday season, L’Oréal invites you to embark on a journey to discover the essence of exceptional French luxury through our iconic French beauty brands. Combining unparalleled legacy with the world’s most talented visionaries and their disruptive spirit that beats at the heart of L’Oréal; Luxe à la Française is the story of heritage and craftsmanship, where unique savoir-faire is woven into every exquisite detail to create moments to treasure, this holiday season and beyond.

Inhale the smell of iris and roses from the South of France, embrace the iconic Parisian look, savor the sounds and textures of French luxury at every step. Luxe à la Française is more than a promise to deliver the very best, it means unlocking imagination to craft emotions and create unforgettable memories. 

Every product is made with the utmost passion and unrivalled care, always.


Behind French Luxury Beauty lies a visionary

Meet the unique visionaries at the heart of L’Oréal French luxury. These are the people who inject a dose of dreams in everything they do: meet Karine, Pierre, Jaron, Katia and Daniele.

Our visionaries
By Karine, Scent Science and Fragrance Design Vice President

Behind French Luxury Beauty lies a legacy

Built on an unrivalled heritage and traditional savoir-faire, empowered by a fearless mission to disrupt and innovate, Luxe à la Française comes to life through our iconic French beauty brands that shape the way we experience luxury today.

logo Lancome

Founded in 1935 by Armand Petitjean, Lancôme spent more than 85 years empowering women through beauty and happiness. With its characteristically French elegance and spirit of joie de vivre that runs through its makeup, fragrance and skincare, Lancôme is renowned for its authenticity as a brand that truly cares. 

logo YSL Beaut

Built upon a manifesto for unapologetic self-expression, Yves Saint Laurent Beauty captures the genius of its founder, who brought a new vision of femininity, blending a legendary heritage with the desire to shape a new future. Today, it remains at the forefront of runway makeup looks, skincare science and distinctive scents that encourage unconstrained self-expression.

logo Mugler

Uncompromisingly fearless, Mugler was the brand that changed French couture in the 1970s and 80s, crafting audacious scents and creating the world’s first fragrance refill fountain to empower customers with the ability to reuse their bottles.

logo Carita

Founded in 1945 by sisters Maria and Rosy, the self-proclaimed “entrepreneurs of metamorphosis”, Carita quickly became the essential Parisian beauty rendez-vous for the worldwide elite, including Princess Grace of Monaco and Brigitte Bardot. The new Carita Maison de Beauté in Paris harnesses the brand’s unique skincare protocol within high-performance products, cutting-edge technology and multi-sensory experiences.

logo Biotherm

Born in the French Pyrénées and now powered by bioscience, Biotherm captures Life Plankton through a unique and natural fermentation process, while remaining at the forefront of Blue Beauty.

Behind French Luxury Beauty lies an icon

The creators behind  French  Luxury Beauty reimagine the products, our icons, that have shaped the past and reinvented the future of beauty to become ever-more enchanting. The sounds, scents, shades and sensations of traditional French savoir-faire come to life in our factories across France. It is these sensory moments that craft emotions and make our products unique.

The French luxury beauty routine is comprised of simple yet exquisite gestures: start with Biotherm’s Life Plankton, then think exceptional skincare like Lancôme Absolue, with its distinctive rose signature, grown in the South of France. Add a kiss of lipstick with classically French YSL Rouge Pur Couture, then express yourself freely with the final touch that comes from iconic fragrances like YSL LIBRE and Angel by Mugler.

Behind French Luxury Beauty lies a century of craftsmanship

For more than 100 years, L’Oréal has worked to craft French luxury in a way that remains everlasting, yet never fails to evolve. With passion, dedication and no detail overlooked, L’Oréal is committed to exceeding expectations with enchanting innovation and unforgettable moments that shape the French luxury of the future, in France and everywhere.

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