Beauty is deeply embedded in L’Oréal Paris’ DNA. As part of the Lessons of Worth campaign, the brand is celebrating women’s empowerment.
L’Oréal Paris’ ambassadors get behind the campaign to spread the word
L’Oréal Paris’ message is a call for women to believe in their self-worth and recognize their innate value both as women and as individuals. To spread the word more powerfully than ever before, the brand has enlisted the help of its ambassadors. In testimonials, they talk about how the tagline’s words have empowered them. Two years ago, actress Viola Davis was the face of the campaign. L’Oréal Paris is sharing a new series of inspirational testimonials from spokespersons including Kate Winslet, Liya Kebede, Nikolaj Coster-Waldau, Camila Cabello, Yseult, Leila Bekhti, Bebe Vio, Nidhi Sunil, Helen Mirren, Jane Fonda, Eva Longoria and Andie MacDowell. They explain what the tagline means to them and call on women everywhere to do likewise.