L'Oréal USA Marches at WorldPride for Everyone Who Can’t



In celebration of WorldPride 2019 in New York City, which marks the 50th Anniversary of the Stonewall Uprising, L’Oréal USA launched “March for Me,” a digital campaign that invited people from all over the world to join virtually the 860 L’Oréal USA employees who are marching in support of the LGBTQIA+ community.

We know that for every LGBTQIA+ individual and ally who will be present at this year’s March, there are many more who would want to march if they could. That’s why, working in tandem with our employee-driven think tank, OUT @ L’Oréal, we have created “March for Me” to represent those who cannot be at the WorldPride March in person, but who want to demonstrate their support for the LGTBQIA+ community.

“We celebrate individuality and champion self-expression at L’Oréal which anchors our global mission of Beauty for All,” said Xavier Vey, President of L'Oréal Luxe USA and Executive Sponsor of OUT@L'Oréal, L'Oréal USA’s LGBTQ+ Think Tank. “It has been truly energizing to see how our employees, led by the OUT@L’Oréal employee think tank and its allies, have worked together to create a platform and campaign that embraces inclusivity at a global scale. I am humbled that the efforts of a small group of passionate people have led to a worldwide movement at our company.”

Participants could join the campaign by submitting a photo or video of themselves, which were projected on screens atop the L’Oréal USA float at WorldPride 2019 in New York City on Sunday, June 30th.

How to join

There are three ways to join in the “March for Me” campaign :

  • To submit via Instagram:

1. Upload a photo or video of yourself on Instagram Stories
2. Adorn it with L’Oréal USA’s custom WorldPride stickers by clicking on the sticker icon in the top right corner of the Instagram app and searching for “MarchForMe”
3. Use the hashtag #MarchForMe and tag @LOrealUSA

  • To submit via e-mail:

Email a photo or video to [email protected]; L’Oréal USA will apply custom stickers on your behalf.

  • To submit in person:

Visit L’Oréal USA’s WorldPride 2019 photo booth, located in the front entrance of The Shops at Hudson Yards at 31st Street and 10th Avenue in New York City, on Saturday, June 21, and Sunday, June 22, from 1-5 PM. Images from the photo booth will be automatically submitted for inclusion in the campaign. 

*When you use #MarchForMe, you are sharing your photos and videos with L’Oréal and our use of that content is subject to our Privacy Policy and User Content Permission Terms, below.

User Content Permission Terms

We love hearing from you and when you share your photos and videos with us. These User Content Permission Terms, together with our Privacy Policy and general site Terms of Use apply if you upload content (e.g. pictures or reviews) to our sites, hashtags, social pages or if you respond “yes” to a request by us to re-use your content.

These User Content Permission Terms provide your consent to L’Oréal USA, affiliates and third-party providers as follows:

You grant L’Oréal USA a worldwide, royalty-free, non-exclusive, transferable right to use your video(s), photo(s) and/or other content posted online (e.g. Instagram, Facebook, Twitter, or other platform) in addition to those you have tagged with #lorealusa or a L’Oréal USA campaign hashtag together with your social media handle, social media user name, profile picture, caption and location information you may have included in your content (“User Content”) in any media, including but not limited to on its webpages, social media pages and other digital media, newsletters, retailer sites, third party sites, print materials, in-store materials, television and other broadcast media, for its marketing and/or its advertising. L’Oréal USA may use, reproduce, modify, delete in its entirety, adapt, publish, translate, create derivative works in any manner in its sole discretion.

You represent and warrant that you own all rights in and to User Content, you have permission from any person(s) appearing in User Content to grant the rights herein, you are not a minor.

The User Content it is a true and accurate expression of your honest belief based on use of L’Oréal USA products and that you have and will disclose receipt of any free product or incentives in exchange for providing User Content.

You hereby release, discharge and agree to hold L’Oréal USA and any person acting on L’Oréal USA’s behalf harmless from any liability related in any way with the User Content.

You consent to L’Oréal USA’s collection of any personal information you provide, and L’Oréal USA’s use and disclosure of that personal information in connection with the use of your User Content as described above.  Your personal information may be transferred to or accessible all over the world, and may be shared with affiliates or other trusted third parties working on L’Oréal USA’s behalf.  By posting User Content with any Hashtag(s) or otherwise providing L’Oréal USA with personal information, you agree to such collection, use, disclosure, transfer and processing of your information in accordance with these Permission Terms, L’Oréal USA’s Privacy Policy , and applicable data protection laws and regulations.

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