Sun protection, filter or no filter?
FILTER of course! Since birth, we need sun but it is also our skin’s greatest aggressor. Even though, we know that sun exposure leads to major skin damage, people are still not protecting themselves enough from the sun. Sun is still the first cause of skin cancers and premature ageing.
UVAs, filter or no filter?
Both, you will understand why! By penetrating deep in our skin, UVAs cause severe skin damage & alteration, especially the long UVA rays. And up to now, these UV rays that account for 30% of UVs were not efficiently filtered!
However today is a new day, L’Oréal Research & Innovation is launching Mexoryl 400, the first most revolutionary UV filter in 30 years that covers these long UVA up to 400nm, that means the entire UVB & UVA spectrum. Mexoryl 400 significantly improves the protection against dermal & deep cell damages, wrinkles, dark spots & hyperpigmentation, which are all key in the prevention of photoaging.
To enjoy life, filter or no filter?
In all our daily life, long UVA rays are always there! So, I would say that there is one filter which matters in real life! Mexoryl 400. At L’Oréal R&I, we are proud to partner with the brand La Roche-Posay. It will be the very first brand to benefit from this totally new UV filter with the launch of Anthelios UVMUNE 400.