In China, 6% of the people live with a disability.
That represents the entire population of Germany.
Think about it: What if we could identify a great equalizer?
A tool so simple yet powerful that it can reintroduce millions of people to the workforce.
At L’Oréal Buycoor, we believe this tool is the e-commerce platform.
In 2020, we partnered with a local disability community and e-commerce training institute and created the Inclusive Dream Maker program, where we coach qualified beauty consultants.
The Inclusive Dream Makers not only successfully merged with our internal team but also managed to connect effectively with millions of consumers.
Let’s re-imagine a world where screens and cables build bridges not barriers between people.