Assisting visually impaired people to access information

Project of L’Oréal France
Close your eyes.
Ever wondered how a blind person makes choices in a store where all packaging is alike?
How to give them access to choices and autonomy.
You can't use Braille to put all the required information on packaging.
But now we have a universal tool that can evolve.
QR code and smartphone vocalization.
Together they can provide information all consumers have a right to.
We've consulted visually impaired people, worked with them and improved voice reading capabilities on the website.
In 2050, with population aging, we will have 700 million visually impaired consumers around the world.
We can't close our eyes any longer.