Haircare for all hair types and all humans

Project of L’Oréal USA
Why did we move to this city?
Because in New York, there is nothing you can't be.
It is gritty, it's dirty, it's loud, but this city welcomes everyone for who they truly are.
And much like NYC, hair salons are safe spaces that celebrate and enable self-expression...
Spaces where people come as they are and become who they want to be.
With that in mind, we set out to transform Matrix into a brand that welcomes all hair types, and all humans.
Now a year later, we couldn't be prouder to see the impact this brand revolution had on our team, our stylists, and our clients – all the way from the east to the west coast!