A FRENCH SENSATION
A FRENCH SENSATION JARON GLOBAL VICE PRESIDENT MAKE-UP YSL BEAUTÉ WHAT'S FRENCH LUXURY MAKE-UP? It's interesting when you say French luxury make-up because for me it's three different elements, three different worlds, which overlap each other. And I think in that sense, make-up is a category, but by a category, it also means products which we use from day to day. And then when you layer on this idea of luxury, that also means that you have this enjoyment, this pleasure of using make-up every single day, this luxury of, you know, the textures on you, the pleasure, the fragrance, the ease of use and the shades which look beautiful on you. And then you layer on this idea of French, which is this entire quest for excellence and for this sense of detail. And when you put the three together, French, luxury, make-up, it is something that's extremely enjoyable. But at the same time, it is an attitude. A FRENCH TEXTURE? We have, we just launched this new lipstick which we called, Rouge Pur Couture The Bold and the texture is just a dream. It's like an incredible dream, an incredible couture dream that glides on and you feel that it's so smooth and so buttery soft. But you can see the color in one stroke. So, it's this tension between the bold color and that satin shine texture, which goes on immediately. It's like a dream, but it's a dream that comes true right in front of you. ARE THERE ICONIC COLORS IN FRENCH MAKEUP? So, it's very specifically French, these iconic colors of a bold red lip and an extra overnoir black. It's because it's just an arresting look. It stops you in your tracks. It's sophisticated, it's elegant. It's very chic. But at the same time, it doesn't take your attention away from all the other things that should be distracting. It just focuses your attention on your lips and your eyes. That really makes you want to look into it and look into the person that you're talking to. WHAT'S THE FRENCH SECRET? So it's not so much a process. It is really the people behind. The people behind who are attuned to art with an appreciation for art, for philosophy, and having that eye for excellence and esthetics. The head of the brand, the global beauty director, the marketing team, the engineers, the labs, the color experts, everyone along the process is looking out for that and that, having that eye, that background is the most important. A WORD TO DESCRIBE FRENCH LUXURY? We really go, you know, really deep into the sense of details. What you hear, what you see, in fact, what you taste because you actually taste lipsticks, right? So, every single element of it, we go into details because it's never a detail too small and that's why we are obsessed about.
A FRENCH SENSATION
By Jaron, Global Vice President Make-Up YSL Beauté