Developed in collaboration with one of the web’s hottest comedy content producers, Golden Moustache, Vivelle DOP seeks to reconnect with its core audience by offering an original and funny 4-minute film.
This strategic audience, bored with repetitive brand messages and standardized TV commercials, is largely migrating towards digital media to find more original and relevant content.
As a result, Vivelle DOP has just deployed an innovative multichannel strategy : a 10 second TVC teaser redirects the consumer towards the full 4-minute video on Youtube or the brand’s own Social Media pages, operating a shift between classical television advertising and new digital media.
This ambitious strategy has already generated impressive results:
- The 2nd best ad on Youtube France (3 million views in 3 weeks)
- An incredibly high engagement rate, 7 times higher than the average rate, with over 20,000 likes and 2,200 shares
- A communication success that has already translated into commercial success and is very promising. In only 1 week since the film broadcast, Résine Gel’s market share has doubled!
Discover our success story now!
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