Developed in collaboration with one of the web’s hottest comedy content producers, Golden Moustache, Vivelle DOP seeks to reconnect with its core audience by offering an original and funny 4-minute film.
This strategic audience, bored with repetitive brand messages and standardized TV commercials, is largely migrating towards digital media to find more original and relevant content.
As a result, Vivelle DOP has just deployed an innovative multichannel strategy : a 10 second TVC teaser redirects the consumer towards the full 4-minute video on Youtube or the brand’s own Social Media pages, operating a shift between classical television advertising and new digital media.
This ambitious strategy has already generated impressive results:
- The 2nd best ad on Youtube France (3 million views in 3 weeks)
- An incredibly high engagement rate, 7 times higher than the average rate, with over 20,000 likes and 2,200 shares
- A communication success that has already translated into commercial success and is very promising. In only 1 week since the film broadcast, Résine Gel’s market share has doubled!
Discover our success story now!
More from this topic
“Navigating a world of constant transformation is a permanent revolution” – interview with Lubomira Rochet
Lubomira Rochet, Executive Vice President and Chief Digital Officer, discusses reinventing the beauty experience and the rise of “beauty tech”.
10th edition of One Young World, the global forum for young leaders
From the 22nd to the 25th of October, London welcomed the 10th edition of “One Young World,” the annual summit for young leaders of tomorrow. L’Oréal sent a delegation of 51 employees who wished to actively participate in shaping the future.
L’Oréal Creates The First Bachelor’s Degree in “Entrepreneurial Hairdressing”
L’Oréal will open a school dedicated to hairdressing in the beginning of 2020, offering the first bachelor’s degree in “entrepreneurial hairdressing.” It’s a decision that speaks to our longstanding commitment to transforming in the world of hairdressing.