L’Oréal showcased for the second consecutive year at Viva Technology, an international salon dedicated to digital transformation, innovation and the growth of start-ups. Guive Balooch, Global Vice-President Technology Incubator for L’Oréal Research and Innovation, stopped by the L’Oréal exhibit to speak about the successful technology incubator that helps boost the development of hybrid products focusing on both beauty and technology. He also introduces L’Oréal’s latest connected beauty innovations and gives his insight into the future of beauty.
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