More than 30,000 employees involved around the globe
“Over the past nine years, Citizen Day has given L'Oréal employees an opportunity to actively embody the Group's commitment to corporate social responsibility and help associations in their work to assist underprivileged people and promote a more sustainable world,” said Jean-Paul Agon, Chairman and CEO of L’Oréal. “We are proud to see each year more employees engaged in this the one-day outreach campaign.”
L'Oréal organises Citizen Day every year in nearly 70 countries. The event brings together employees from all L'Oréal subsidiaries at every level of the company. More and more people have been taking part since 2010, with participation reaching 20,000 in 2013 to nearly 30,000 in 2017.
“Worldwide, this mobilisation of 30,000 employees represents some 170,000 volunteer hours. This collective support for 700 associations is a source of pride for all of us,” says Alexandra Palt, Chief Corporate Responsibility Officer of L’Oréal. “Citizen Day is a cornerstone of the company’s culture alongside other community based activities.”
L’Oréal’s Citizen Day 2018 in France
This year in France, 5,000 employees will give their time to help 200 associations. Among the 216 projects, three notable examples:
• In partnership with the association Unis Cité, 100 L’Oréal employees at L’Oréal's headquarters near Paris, will coach young people who have finished their civic service and are looking for a job, by helping them to build on their experience and skills.
• In the Somme Bay in northern France, 150 employees will clean the beach with the help of staff at the Marquenterre Nature Reserve, and build nesting boxes for birds.
• Citizen Day is also an opportunity to help associations that L'Oréal supports all year-round. For instance, 25 employees will visit the Simplon site in Montreuil, just outside Paris, to work with under-qualified and unemployed people who benefit from the association's digital training courses.
“Employee engagement is a new form of voluntary work. It is wonderful to see companies like L'Oréal, a pioneer in the field, support social initiatives like the Simplon project. This allows us to promote the cause while strengthening employees' pride and sense of belonging,” says Frédéric Bardeau, Simplon CEO and co-founder
Citizen Day: the key figures
Key figures for France in 2018
40,000 volunteer hours
Key figures worldwide in 2017
166,000 volunteer hours
Follow L’Oréal Citizen Day on Instagram.