Domaine de la Rose de Lancôme

Domaine de la Rose a haven of biodiversity

The Domaine de la Rose is a unique 15-acre site certified by Ecocert, promoting biodiversity through organic polyculture farming methods. This sustainable approach is employed to cultivate around ten perfume plants, including the iconic Centifolia Rose, jasmine, iris, tuberose, and lavender. The estate has been meticulously restored and managed to foster and sustain the rich flora and fauna present on the land. According to the biodiversity inventories conducted in 2021 by the French environmental nonprofit LPO (Ligue de protection des oiseaux, meaning League for the Protection of Birds), the estate harbors over 250 species of flora and fauna. The data collected was added to the Atlas de la Biodiversité de Grasse database, which showcases the natural heritage of the region.

Plant care nowadays

Adopting sustainable practices is crucial as the environment is undergoing significant changes. Extreme weather conditions, including droughts, lack of cold winters, and heatwaves, are affecting plant growth and health, necessitating the use of locally adapted species. To ensure the sustainability and diversity of plants, we need to employ regenerative agriculture and work with nature to identify the best practices. We study everything, including species, roots, stems, leaves, soil, and symbioses, to overcome the challenges of the future.

The unique scent of Grasse

Working with the land requires adaptation to its unique properties, and a humble approach. We cannot control everything, but we can guide the plants towards their optimal development. At the Domaine de la Rose, our work is precise and meticulous. We prune each plant manually, considering its individual needs. We carry on a tradition of work and know-how that dates to the 17th century when the perfumery industry took root in Grasse.