In Japan, the same as in many other countries, many youths displaced by orphanage facilities tend to be in unstable employment environments. Knowing they do not have a family safety net, they are even more financially and emotionally vulnerable. Once they reach adulthood, at 18, young people are displaced from orphanage facilities, and out of associated legal protection. Young people from underprivileged backgrounds often face numerous hurdles in the pursuit of their studies, particularly in higher education, which inevitably affects their chances of earning a decent living.
The support provided by shu uemura is based on a firm belief: that combating the precariousness of young people’s lives would benefit Japanese society at large – including its future generations.
The initiative has its roots in the career of one man, Shu Uemura, the founder of the eponymous brand. In the 1950s, he worked as a makeup artist on Hollywood movie sets, making trips between the United States and Japan. He then began to teach the techniques he had learned in Hollywood to the makeup artists of his home country. This belief in teaching and passing on knowledge stayed with him throughout his life.
As he often said: “Education is the most rewarding of all”.
Following its founder’s belief, shu uemura decided in 2016 to launch a program to enable young men and women to gain their power of self-expression by learning beauty skills and knowledge. As a brand initially created for professional make-up artists, the idea of helping the make-up artists of the future has an undeniable appeal.