So why give a sound to a perfume, the quintessential olfactory experience? First of all, because sound is universal:
“If we can reach billions of people through sound, we will enter a totally new dimension in terms of the perfume experience – one that is digital, universal, and utterly innovative,” , says Guillaume de Lesquen, L’Oréal Designer Brands Fragrances President.
The shared vocabulary of perfumery and musicology was used to bridge the gap between the two disciplines.
“They use similar language,” says master perfumer Jean-Christophe Hérault.
Think harmonies, notes, and compositions. L’Oréal’s nose and Ircam’s sound designers employed this shared language to convey, through scent and sound, the sensations of heat, incandescence and desire associated with Spicebomb Infrared.